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Passionate about Natural Beauty!

True Nature Group was founded from a passion for organic and natural products, healthy living, and a sustainable planet! We are an independent, family owned and operated business based in Kirkland, WA. After first introducing the german Lavera Naturkosmetik line (Europe’s Greenest Beauty Brand) to North America in 1999, we have now expanded to include additional premium beauty brands from Europe as well as added our own – True Natural.

Natural Ingredients

All brands we carry share our commitment to high quality, high performance natural products that are non-toxic and safe for your family and the environment. Products found on these pages have been certified by strictest  natural product certification boards such as the BDIH, NaTrue, the Organic Soil Association, the Vegan Society, and the Natural Products Association.

Our Sites and Brands

The following websites are part of the True Nature Group family: This is the official Lavera North America website featuring Europe’s Greenest Beauty Brand. Look for our award winning Volume Mascara, our customer best seller Self Tanning Lotion, premium anti-aging skin care, and much more! Lavera features over 150 products ranging from Makeup, Skin Care, Hair Care, Bath, Men Care, Baby and more! All Gluten-Free with approx. 100 items certified Vegan. Certified Natural Makeup that’s Hip yet Affordable! Benecos-USA is the official North American site for Germany’s fastest growing Natural Cosmetic brand, Benecos! With Oekotest Top Rated mascaras and a huge range of colors for products from lipsticks to nail polish, Benecos shows you can have safe, natural beauty without a large wallet! True Natural is our premium brand of natural sunscreens, self tanners and anti-aging products, all made locally in the US from the finest natural and organic ingredients! Look for EWG top-rated SPF50 Broad Spectrum Sunscreens that are NPA as well as Whole Foods Premium Body Care certified and goes on completely clear.  Gone are the days when natural sunscreens leave a pale, ghostly white film! The True Natural Spa anti-aging products use cutting edge natural and effective ingredients to  visibly reduce fine lines and wrinkles  and increasing firmness and moisture leaving your skin smoother and  rejuvenated.  Or try the customer favorite  Self Tanner or Tropical Tan products – a rich, bronze tan in 3-4 hours – gorgeously scent and NO orange color! is our eco-beauty site, featuring the above mentioned brands AND more, including Skin & Hair Care from Green People as well as a wide range of spa grade anti-aging products from ILIKE of Hungary, with a 50 year history in natural skin care! You’ll find the perfect product for every skin type – given the choices, feel free to contact our in-house estheticians to help you develop a regimen (or choose a makeup color!). Also, pick from a huge assortment of free samples with every order.

Click here to contact our esthetician.

Click here if you are a retailer and interested in carrying our brands

We are privileged to have such a loyal customer following over more than 12 years and are grateful for your business and the positive feedback we have received about our products and services. We look forward to serving you and continuing to provide the highest quality of natural and organic products and customer service.

We encourage you to send us your comments and feedback for improvements and additional items/lines you would like us to carry!

Thank you!
True Nature Team.