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Introducing the Sun Safety Coalition

True Natural is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.

True Natural Sunscreens meet the Stars!

Aug 15, 2013 4:14:54 PM

True Natural Sunscreens, Michele Monaghan, Jennifer Garner, Amy Poehler and Cher attend the 2013 Day of Indulgence

Each year, Hollywood producer Jennifer Klein hosts a fabulous “girl” party for women in the entertainment business. Actresses, writers, producers as well as magazine editors from the likes of Allure, Lucky, and InStyle are pampered with amazing products and food. This month, celebrities such as Michele Monaghan, Jennifer Garner, Christina Hendricks, Gennifer Goodwin, Kerry Washington, Embeth Davidtz, Cher, Amy Poehler and Leslie Mann were treated to the True Natural’s Elle Magazine Green Star winner Caribbean Coconut Sunscreen!

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Introducing True’s All Natural Anti-Aging BB Cream True Natural adds an All New, All Natural Anti-Aging BB Cream to their beauty lineup this Spring! This Beauty Balm Cream is a perfect multi-function cream.

True Natural Anti-aging Rose Line

True Natural Anti-aging Rose Line

Apr 30, 2013 9:47:23 AM

The all new Rose Anti-Aging system provides dry and mature skin with the best care possible. Rose naturally calms and balances your skin. The Rose System features Silver Essence and Evening Primrose Oil which is nourishing, balancing, and helps treat specific skin conditions. The Rose System is completely natural and gluten-free!
New 2013 True Natural Sun Formulas

New 2013 True Natural Sun Formulas

Apr 26, 2013 10:37:55 AM

THINK: All natural, gluten free, 100% mineral based broad spectrum sunscreen with Vegan options. This broad spectrum UV protection sunscreen is biodegradable and free of all synthetics and nano-particles. The non-greasy and clear new 2013 formulas are perfect for everyday use for the whole family.

WHAT IT IS: TRUE Natural sets the NEW standard for natural sunscreen — providing the purest, chemical free sun and skin care products, safe for both you and the environment. TRUE Natural products are the first ever all natural SPF 50 sun protection and self-tanning products made with 100% renewable biological material. All Sunscreens meet the latest FDA requirements for Broad Spectrum Protection.

Hurricane Sandy Donation

Hurricane Sandy Donation

Dec 12, 2012 10:58:05 AM

A huge thank you to all our customers! You have truly helped the Hurricane Sandy Relief. Your orders throughout the month of November allowed us to reach a total of $882! We appreciate all your help and compassion. This $882 total is being donated to The American Red Cross Hurricane Sandy Relief. We are sending our thoughts and hopes to those affected by Hurricane Sandy with our $882 donation.

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Supporting Breast Cancer Awareness

Supporting Breast Cancer Awareness

Oct 12, 2012 1:31:57 PM

In an effort to support women struggling with breast cancer, breast cancer survivors, and family members who have lost a loved one from this disease, Lavera is showing support throughout the month of October with the Pink Pride Cosmetic Kit. We take pride in our standards only selling products free of phthalates, parabens, PEG, and synthetic colors. These agents have been linked to cancer and are an unnecessary additive to beauty products.
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Can you be ethical and a babe? YES — According to Annabella Asvik, TV producer and host of numerous series on A&E Network's Bio Channel and Full Frontal Fashion on the Sundance Channel. She loves fashion and beauty, but wants to be stylish and sexy without hurting the Earth or its creatures. Annabella hunts down products that make her feel good inside and out, hoping to inspire others to make beautiful and ethical choices too!

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The Environmental Working Group's annual Sunscreen Guide has just been published…and True Natural made the list.

Each year The Environmental Working Group (EWG) reviews a wide selection (1,700 this year) of mineral and chemical sunscreens on safety and effectiveness. Following is a list of criteria considered in the rating of the products...

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In November 2009, after a review of over 1800 cosmetic products, OEKO-TEST awarded Laverana the highest score out of 36 companies tested, beating out the likes of 2nd place Weleda, 3rd place Wala (Dr. Hauschka) and mainstream manufacturers such as Estée Lauder and L’Oréal. This comes on the heels of the 2008 study, in which OEKO-TEST awarded Laverana the highest score out of 33 manufacturers.

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